Privacy policy

Last updated: August 9, 2026

Noventra Global, operating the brand Bellika, is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website or make a purchase. This policy is in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.

 

1.  Information We Collect

1.1  Information You Provide to Us:

•  Full name

•  Shipping and billing address

•  Email address and mobile number

•  Payment information (processed securely by third-party gateways — we do not store card or account details)

•  Any information you share with us via email, WhatsApp, or social media messages

•  Product reviews or feedback you voluntarily submit

1.2  Information Collected Automatically:

•  IP address, browser type, and device type

•  Pages visited, time spent, and navigation path on our website

•  Referring website or source through which you arrived at our website

•  Cookies and similar tracking technologies (see Section 6)

1.3  Information from Third Parties:

•  Information from payment gateways regarding transaction status (success/failure)

•  Information from social media platforms when you interact with our Instagram page or ads

•  Information from courier partners regarding delivery status

2.  How We Use Your Information

2.1  To process, confirm, and fulfil your orders

2.2  To communicate with you regarding your order status, shipping updates, and delivery confirmation

2.3  To respond to your customer service queries, complaints, or requests

2.4  To send you promotional communications about new collections, offers, events, and brand updates (you may opt out at any time)

2.5  To improve our website, products, and the overall customer experience

2.6  To detect, investigate, and prevent fraudulent transactions or misuse of our services

2.7  To comply with applicable legal obligations, court orders, or regulatory requirements

3.  Sharing of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only with the following trusted parties and only for the stated purpose:

3.1  Logistics and courier partners (such as Shiprocket, Delhivery, or similar) — solely for the purpose of delivering your order

3.2  Payment gateway providers — for processing your payment securely

3.3  Technology service providers (such as website hosting platforms, email service providers) — under strict confidentiality obligations

3.4  Government authorities, regulatory bodies, or law enforcement agencies — when required by applicable law or a valid legal order

All third parties with whom we share your data are required to maintain confidentiality and use your data only for the purpose for which it was shared.

4.  Marketing Communications

4.1  If you provide your email or phone number, we may contact you with information about new arrivals, offers, and brand news.

4.2  You can opt out of marketing communications at any time by replying STOP to our messages, clicking the unsubscribe link in our emails, or contacting us directly.

4.3  Opting out of marketing does not affect your transactional communications such as order confirmations and shipping updates.

5.  Data Security

5.1  We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, use, alteration, or disclosure.

5.2  Our website uses SSL (Secure Socket Layer) encryption for data transmission.

5.3  Despite our best efforts, no internet transmission is completely secure. We cannot guarantee absolute security of data transmitted to or from our website.

5.4  In the event of a data breach affecting your rights and freedoms, we will notify you as required by applicable law.

6.  Cookies

6.1  Our website uses cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, and analyse website traffic.

6.2  We use the following types of cookies:

Essential Cookies: Required for the website to function. Cannot be disabled.

Analytics Cookies: Help us understand how visitors use our website.

Marketing Cookies: Used to show you relevant advertisements on other platforms.

6.3  You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

7.  Data Retention

7.1  We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected.

7.2  Order data and financial records are retained for a minimum of 7 (seven) years as required under Indian accounting and tax laws.

7.3  Marketing data is retained until you opt out or request deletion.

8.  Your Rights

Under the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, you have the following rights:

8.1  Right to Access: Request access to the personal information we hold about you

8.2  Right to Correction: Request correction of any inaccurate or incomplete personal information

8.3  Right to Erasure: Request deletion of your personal data, subject to legal obligations that require us to retain it

8.4  Right to Withdraw Consent: Withdraw consent to marketing communications at any time

8.5  Right to Grievance Redressal: Raise a complaint with our Grievance Officer

To exercise any of these rights, please contact us at care@bellika.in.

9.  Third-Party Links

Our website may contain links to third-party websites such as payment gateways or social media platforms. Bellika is not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party site you visit.

10.  Children’s Privacy

Our website and services are not directed at individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from a minor, we will delete it promptly.

11.  Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised date. We encourage you to review this page periodically.

12.  Grievance Officer — Privacy

For privacy-related complaints, requests, or queries, please contact our designated Grievance Officer:

 

Name: Mr Sameer Rohilla

Email: care@bellika.in

Response Time: Within 48 hours. Resolution within 30 days.